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SUMMARY OF FINDINGS

Over the course of five months (January 2017 – May 2017) Eighty-one (81) creative assets were identified within the Palms Neighborhood of Los Angeles. (1.8 sq. miles)
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NOTABLE FINDINGS

Exterior Design & Architecture make up 25% of the creative assets listed.

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Industrial Design making up less than 5% of assets.

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33% of creative assets are clustered around Motor Ave., with majority of those from the Entertainment and Digital Media category.

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18.5% of creative assets are clustered on Venice Blvd., with many of them sporting Culver City Mailing Addresses.

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Noticeable clusters of creative assets on Motor Ave., and the northeast corner of Palms on Venice Blvd., on the border with Culver City.

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CONCLUSION

From the initial findings, we can reasonably conclude the following:

The amount of public art and historical buildings/unique architecture designations shows that the Palms neighborhood is actively embracing community beautification. Both public governing bodies and private businesses have sponsored mural projects over the past three years that have made noticeable changes to the landscape of Palms.

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This is also indicative of the Palms Neighborhood making an effort to differentiate itself from the surrounding communities, and shows that the community desires or is seeking to create establish a unique cultural identity.

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Motor Ave., with 33% of the creative assets, can reasonably be called the “Creative Corridor” of the neighborhood.

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The high amount of public art, and concentrations of assets within walking distance can be organized into an Art Walk for the community if there is an interest and demand for such an event.

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The clusters of creative assets on the border of Culver City continue to create confusion on the ownership of those assets. Despite having Culver City mailing addresses, many of those assets are firmly within the City of Los Angeles. Whether this confusion will result in any noticeable positive or negative consequences between the two communities remains to be seen.

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With the rapid gentrification of the neighborhood, and the well-established creative markets nearby (Culver City, Playa Vista, etc.), the arts and cultural landscape of the Palms community will no doubt go through significant changes in the near future as more creative enterprises establish themselves in Palms.

WHAT’S NEXT…

This report is but the first step in a larger project that aims to accomplish the following:

To emphasize the importance of these assets in terms of cultural significance, community vitality and creative economic input.

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To increase civic pride in the community.

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Identify the distinct character of the community and contextualize it for use in civic planning and future arts projects.

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To cement ownership of assets that have been mistakenly attributed to other communities.

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Associated Social Media accounts to encourage community engagement with the assets.

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#Selfie with an asset with the hashtag #ArtOfPalmsLA

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Allow stakeholders to submit recommendations for creative assets within the community.

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Hold outreach meetings with stakeholders to hear their recommendations and suggestions for adding and identifying additional creative assets.

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Assets that may be included in future reports include the Palms Bike Rodeo, and the Palms Block Parties.

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Increase the borders of the creative asset map to include more assets.

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Work with the Culver City Cultural Affairs Commission in identifying and establishing ownership of disputed assets in the southern border of Palms.

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Work with community leaders in utilizing the data presented to establish activities or create arts and cultural policies within the Palms Neighborhood.

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BIBLIOGRAPHY & APPENDICES

Garrigues, George Los Angeles’s the Palms Neighborhood

 Arcadia Publishing Library Editions, 2009. Google Books.

Jan. 12th 2017 https://play.google.com/books

 

Otis College of Art and Design 2015 Otis Report on the Creative Economy– Los Angeles Region

Los Angeles County Economic Development Corporation, 2016.

Retrieved Jan. 12th 2017 https://www.otis.edu/2016-otis-report-creative-economy

 

Arts For LA  “Cultural Asset Map”

Retrieved February 16, 2017, from http://culturemapla.org

 

National Endowment for the Arts. “Asset Mapping”

Retrieved March 23, 2017, from https://www.arts.gov/exploring-our-town/project-type/asset-mapping

 

Community Partnership for Arts and Culture “Guide to Mapping Neighborhood Arts and Cultural Assets”

Retrieved March 26, 2017,

from http://www.cultureforward.org/Reference-Desk/Research-Library/neighborhoods/Guide-to-Mapping-Neighborhood-Arts-and-Cultural-Assets

 

Cultural Mapping 90404 – The Pico Neighborhood of Santa Monica.     

Sponsored by 18th Street Art Center.

Retrieved April 28, 2017 from http://culturemapping90404.org/

 

Project Willowbrook – Cultivating a Healthy Community through Artsand Culture.

A project of the Los Angeles County Arts  Commission.

Retrieved January 23, 2017 from  https://www.lacountyarts.org/willowbrook/

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